our PURPOSE

In SHR we focus on SMART goals.

We aim to increase annual sales and profitability through an efficient system of Revenue Management and  Online Distribution.

 our services

We adapt to your property offering an action plan that fits your needs.

  Our team members

Andres Miguens

Andres Miguens

Candela Sajuk

Candela Sajuk

Andres is our Managing Director and has an Executive MBA in International Hotel Management at Vatel Hotel Business School. He worked from his beginnings in the hotel industry and after a few years, he directed his career towards the commercial area, focusing on Revenue Management and Online Distribution. His development continued in companies such as Alvear Palace Hotel, he participated in the opening of Despegar.com Office in Uruguay. At the end of 2015, he decided to continue his career in the United States and he relocated to Washington DC. He worked as a Front Office Manager at the Westin Alexandria in Virginia, then he joined Booking.com where he worked as an Account Manager supporting the DC team, and later founded SHR (Smart Hotel Revenue). His vision with SHR is to offer the hotel industry the possibility of carrying out an efficient Online Revenue Management & Marketing Distribution, oriented to results and within the reach of the independent hotelier.


Candela has experience as a data analyst and works within the team in the role of Revenue Analyst and Business Development.

She joined the team in 2019 supporting with weekly and quarterly reports for our customers, and from that moment to today, has added to their tasks the management of rates, data analysis for the application of specific strategies, and relationships with potential clients.



Our Portfolio

SHR  will help you to effectively manage your hotel rates applying strategies to predict customer behavior, optimizing availability and prices in order to maximize revenue growth and optimization of the RevPAR. We perform comprehensive advice to develop and manage the Online Distribution and Hotel Revenue Management efficiently.

Action plan:

Benchmarking, rates and inventory control as well as customized sales periodic reporting.

Based on the plan selected, we offer you to work with technology partners to optimize time and minimize pricing discrepancies and errors of manual loading. You can review all your reservations from different OTA's within one software where you also will be able to get a price comparisons from your competitive set.

We offer the implementation of booking engine within the Hotel Website as well as rates and inventory maintenance for current  Booking engine customers.

Through Search Engine Optimization and the ongoing analysis of content and keyword, your hotel website will increase traffic and gain market share. 

Social Media Marketing

Shares in social networks will improve your brand presence and build trust with your customers, resulting in increased conversion of reservations.